Artist Faves: Charlotte Hayward


Charlotte Hayward is a hair and makeup artist who works primarily in the film industry but also within fashion, editorial, red carpet and celebrity. Specializing in beauty makeup and leading ladies, Charlotte has spent years travelling for work and trying new products and techniques.

Recently, Charlotte was the hair and Makeup supervisor for the Stunt 2nd Unit on  the summer hit Jason Bourne. Supporting Frances Hannon who headed up the entire project, Charlotte was in charge of keeping an eye on all the action scenes and traveled between London, Tenerife, and Las Vegas.

These are Charlotte’s go-to Sigma faves for natural beauty and easy application:

High Caliber Lash Mascara: Gives a more natural lash effect which is always my go to look on a movie. It keeps lashes thin and defined but lengthens them and so opens the eye by fanning the lashes out
E34 Domed Utility: One of faves for contouring and blending in the socket of the eye! I now can’t do my eye makeups without them!
E06 Winged Liner Brush: Best liner brush! keeps its shape so you can get a neat line when using a liner pot. The shape also helps you create the perfect wing or subtle flick
F06 Powder Sweep: This is a great small powder brush for the eye area
Spa Mat: So great to have with you to put in the sink at home or in a hotel room on location. The texture of the Mat really helps to clean the brushes quickly. Paired with a brush soap which is my favorite way of cleaning them it makes for a quick and efficient clean up!

Follow Charlotte on Instagram and check out her website to see the rest of her work!

Artist Faves: Ellen Arden

3-29_ArtistFaves_blogThis last weekend, one of the most highly-anticipated films of 2016 premiered to excited audiences everywhere. Batman v Superman smashed box office records and will only continue to entertain audiences around the world. One of our extremely talented PROs had the honor of heading up a division of artists on the film. Ellen Arden is an IATSE 798 Journeyman Makeup Artist, specializing in film, television, and celebrity makeup. Ellen’s most recent work includes Neighbors 2: Sorority Rising (Universal Pictures) and Batman v Superman: Dawn of Justice (Warner Brothers). Ellen was kind enough to let us take a peek into her kit and share what her Sigma essentials are to use on set.

The Warm Neutrals Palette is a great all around eyeshadow palette. The shades compliment all skin tones and blend seamlessly.
The E25 Blending is one of my favorite brushes! I use them to blend out liners and lightly powder the under-eye area, I’ve even used them to cover tattoos with alcohol palettes. They’re the best!
The P80 Precision Flat is an amazing concealer brush! It allows me to blend out creams to hide and diffuse problem areas in a snap.
Sigma’s E30 Pencil Brushes are awesome! I often use eyeshadows as liner to create a soft and natural dimension that is pleasing to the camera.
The F25 Tapered Face Brush is my favorite brush for applying powders. The tapered bristles help you create a soft and gradient application of blot powder, bronzer, blush, and highlights while giving you the added benefit of control of placement, unlike large and fluffy brushes.
The E58 Cream Color Brush is definitely one of my favorites! Not only do I find that these brushes work wonders for getting a clean precise application of cream eyeshadow, but they also double as an awesome concealer and lip brush. The flat synthetic bristles with the perfectly tapered edges allow you to apply an array of cream products with ease… and who doesn’t love a multi-tasker!?
Sigma Brow Wax pencils are definitely one of my kit staples! Sure, its great for getting your brows under control and prepping them for brow powders, but I also like to use them around the lip line to prevent lip color and/or gloss from feathering. I have also used them to “outline” the edge of the brows when tinting to prevent any rogue stains, to waterproof an eyeliner in a pinch, and to create a trail for tears to follow in crying scenes. Ha!

Add Ellen’s faves to your kit too >>

Artist Faves: Kristan Serafino

AF Blog

Kristan Serafino has built a reputation for balancing artistry with supreme precision. Kristan approaches every client with a singular focus to create a look that is appropriate for the individual. She lives by her mantra of “True Beauty isn’t about perfection. By liberating people to realize the simple fact, we help them see the real beauty within themselves.”

Soon after earning her degree in Communications from Boston College, she began her formal training at the flagship salon of stalwart Toni & Guy. As an apprentice Kristan was named a finalist in the Toni & Guy Photographic Awards and soon rose to Position of Salon Manager.

Kristan travels extensively and tends to a growing list of A-List Celebrities. A frequent collaborator of fashion photographers, her work has graced the covers of leading magazines and has been spotted on the runways of New York Fashion Week.

‘What I like best about my Sigma brushes is the even distribution of makeup. My male clients prefer to wear makeup only when necessary, such as leveling the skin tone under harsh studio lighting. Therefore, when my guys do wear makeup they want a light, balanced application. The gentle bristles of the Sigma brushes allow me to apply just the right amount of makeup, which prevents caking and blotching on the skin. Simply, the BEST!’ – Kristan Serafino

Kristan resides in New York City and Los Angeles, you can follow her around the world on Instagram. She is currently wrapping up the world-wide press tour for Deadpool with Ryan Reynolds.

Add her top PRO picks to your kit >>

Artist Faves: Denika Bedrossian

Denika Bedrossian Artist FavesLos Angeles Celebrity Makeup Artist Denika Bedrossian, well known for her intricate liquid eye liner and defined cat eye, has always had a passion for beauty, glam, music and fashion. Growing up with a paint brush in hand Denika learned the use of blending and colors through all different textures of canvases and paints. As she grew creatively, her love of makeup grew and her use of canvas’s moved on to faces. With well over a decade of experience under her belt, Denika’s extensive knowledge of makeup has allowed her to master the art of enhancing one’s natural beauty. Not only is Denika well-known for her unique style and vivacious character, she also has a reputation for perfecting the face through contour, highlighting and blending. Her modern techniques fused with her 50’s inspired style leaves her clients looking classic and unforgettable.

Her celebrity clientele includes some of Hollywood’s hottest stars such as Kelly Osbourne, Miley Cyrus, Kylie and Kendal Jenner, Jessie J, Hannah Simone, Adam Levine and Keisza, to name a few. Denika has worked with esteemed photographers such as Rankin, Patrick DeMarchelier, Davis Factor, Peggy Sirota, Brooke Nipar, Brian Bowen Smith and Darren Tieste. Her work has been featured in editorials stories for Cosmopolitan, Glamour, InStyle, Teen Vogue, L’uomo Vogue and Marie Claire. Her passion for color, photography, beauty and fashion coupled with her unique talent and professional demeanor has made Denika one of the hottest artists in the industry. Follow all of her makeup adventures on Instagram.

Here are Denika’s top Sigma Beauty must-haves for her kit:

The Brilliant Shimmer Cream – I LOVE this product to add a natural highlight to the temples, cheeks or eye lids. Its creamy texture adds the perfect luminance to the skin. I always have one in my purse and my kit.

Aura Powder – These beautifully textured powders are great for highlight, contour or blush depending on the shade. They have great long wear and pigment.

ALL SIGMA BRUSHES ARE AMAZZZZING! They are well made, have soft application and have a large variety of styles. The Kabuki Brush kit is great for all your face makeup needs.

Embellish Lash – A staple mascara in my kit. They are incredibly vibrant shades for a fun pop of color.

Sigma Individual Eyeshadows – These are highly pigmented, have a soft texture and have great long wear. They come in a variety of natural and bright shades.

The 2X Sigma Spa Brush Cleaning Glove – A must-have, this glove provides various textures and directions to get the deepest clean. The silicon grooves add a much more effective and detailed cleaning surface to get to those deep corners of your brushes.

Add Denika’s kit staples to your kit >>

Denika is represented globally by CloutierRemix.

ARTIST FAVES: Hosway Morbak Ali

Hosway Artist FavesHosway Morbak Ali is an LA based makeup artist known for his colorful editorial looks as well as his work on American Horror Story, especially with AHS star Naomi Grossman who plays Pepper on the show. His favorite part of being on set is being in a room full of creative people and getting to make magic together. He got his big break at a young age when a large agency asked him to be a part of a large scale project. Ever since then, he has been on the move working with E! News, countless celebrities, and editorial campaigns. He is certainly an artist to watch. You can see more of his flawless work on his site and follow his adventures on Instagram.

Add Hosway’s faves to your kit now and get creating >>


OITNB FavesSince its premiere in June 2013, Orange Is the New Black has shaken up the TV world. Earning 12 Primetime Emmy Award nominations over three seasons, to say OITNB is a hit would be an understatement. We asked Mandy Bisesti, Ingrid Okola, and key artist Karen Reuter about the team’s must-have Sigma Beauty products on set.

OITNB Team“We absolutely love the entire line of Sigma brushes- they’re well made, soft, and versatile- everything you want in a brush! We have a lot of SPFX on the show and we’ve found that several of Sigma’s blending brushes are AMAZING for stippling effects! Our particular favorites are:

E39 Buff and Blend and E38 Diffused Crease – These brushes are perfect for stippling realistic looking bruise tones onto the skin

F35 Tapered Highlighter – This is the brush of choice for on set powder touch ups; the tapered head and size is perfect for whisking powder on the T-Zone and under the eyes

3DHD Precision brush – A fantastic brush shape for blending product under the eye

Lip Bases – These pencils have a creamy texture, fantastic color payoff, and really gorgeous vibrant colors. ‘Magnetism’ and ‘Mirth’ are particular favorites of the Orange Is the New Black makeup team”

Add the OITNB team’s on set must-haves to your kit>>

ARTIST FAVES: Cindy Miguens

Cindy Miguens Artist FavesGet ready for one of the most anticipated TV show premieres of the summer, Pretty Little Liars returns with season 7 on June 21st to Freeform. We caught up with with Sigma PRO makeup artist and Pretty Little Liars Makeup Department Head Cindy Miguens about her makeup journey and her Sigma Beauty must-haves on set at one of the hottest shows on TV. Starting out in Hawaii, she perfected her skills doing makeup for magazines, then made the move to Hollywood to work in the TV industry. Cindy gave us a list of her favorite Sigma Beauty products she uses on set with the show’s stars:

Brushes: Sigma Brushes have become my favorites! The high-end quality and thick density of the bristles give you the application you need to get the color payoff you want. These brushes are also hypoallergenic and antibacterial as well.

Brilliant & Spellbinding Eye Shadow Palette: It’s a beautiful eye shadow that has colors that don’t crease and last without reapplying.

Gel Liners: These gel liners go on smooth and stay all say on set, I like to use Wicked and Standout Peacock.

Lip Bases: I love using the Sigma Beauty lip pencils (especially Rhapsody) to line and fill the lips.

Sigma 2X Spa Glove: It is so important to clean your brushes. This glove is a great cleaning tool to wash makeup brushes thoroughly!

Build up your kit with Cindy’s go-to Sigma products>>

ARTIST FAVES: Maria Vargas

Maria Vargas AF BlogMaria Vargas currently works on the set of E! News where she’s had the opportunity to prep clients like Catt Sadler for red carpet events including the Oscars and the Grammys. She’s also worked backstage at Fashion Week, most recently the Tom Ford A/W15 Women’s Wear Collection. Maria gave us some of her favorite Sigma Beauty must-haves for her kit:

  • Sigma Line Perfector E68: My favorite brush to use on brows and eyes. The angle and size of this brush makes it easy to create fool proof lines for a defined eye.
  • Sigma Soft Blend Concealer F64: I use this brush to soften concealer for a flawless finish. Also great to set a finishing powder under the eyes and around the nose.
  • Sigma Airbrush Blender F63: Soft and dense brush, great to create a defined crease and to blend out shadow for a perfect smokey eye.
  • Sigma 3D HD Kabuki: I can’t live without this brush! I use it to apply skincare, foundation and to contour. It’s all you need for a flawless makeup application. It feels like you are getting a mini facial when you use this brush.
  • Brow Powder Duo: I love the brow powder duo because I can create a soft natural unruly brow or a defined brow depending on the look. I use the lighter shade to fill in where there is more hair and the darker shade to define and shape.

You can follow Maria on Instagram to see her in action!

Add her must-haves to your kit >>

ARTIST FAVES: Nariman Pouranpir

Nariman Artist FavesNariman Pouranpir is a London based makeup artist who is well known for his signature blending, highlighting, and sculpting work. Nariman works worldwide on fashion shows, lookbooks, red carpet events, celebrities and wedding makeup. He is a perfectionist who specializes in false eyelashes focusing on attention to the details. His work has been featured on the runway for Diesel, Marc Jacobs, Camilla Staek, Louis Mariette, Luella, and many more. Some of his clients include singer Lily Allen, actress Donna Air, super models Janice Dickinson and Alek Wek, and fashion legend Anna Wintour. Nariman counts the F80 – Flat Top Kabuki, the E44 – Firm Blender, the F86 – Tapered Kabuki and the E06 – Winged Liner as Sigma Beauty essential brushes for his kit and anyone elses. He also loves the Go Dutch Lip Base which he says is a useful product for any makeup artist to have in their kit. It has a matte finish which Nariman loves. It is the best lip product for when you are in a hurry on set and need a quick lip solution. You can check out more of Nariman’s  gorgeous work and follow his adventures around the globe on his Instagram and Twitter pages.

Shop Nariman’s Sigma Beauty must-haves >>


Kearns and Valentine AF BlogSigma PRO artists Michelle Kearns and Angella Valentine have the privilege of working nightly with actors, musicians, authors, athletes, and politicians as the make up team at Late Night with Seth Meyers. The comedy writers at Late Night give Michelle and Angella creative freedom, running the gamut from over-the-top beauty to character effects. The best part of the job for Michelle and Angella is the diversity of looks required any given night.

We were fortunate to catch up with Michelle and Angella and find out what their must-have Sigma Beauty products are. Keep reading to see more:

E30 – Pencil Brush: Best brush to smudge out liner
E44 – Firm Blender: Beautifully blends shadow
F86 – Tapered Kabuki: Excellent as a powder brush for men, especially on the forehead near the hairline where stage lights hit the strongest
Shimmer Cream – Superb: Highlight the face without adding glitter
Lip Base – Mirth: The best red!
F88 – Flat Angled Kabuki: I love this to make quick, pretty cheeks, deposits color in one swipe and never applies too heavily
F35 – Tapered Highlighter: Precisely applies highlight
E17 – Waterline Liner: Great for smudging with precision
Fall Softly Palette: A great combination of colors that are pretty and edgy
Gel Liner – Wicked: when applied, this looks like black velvet and is the perfect go-to for a glamorous cat eye

You can follow all the action behind the scenes on Twitter @kearnsvalentine and Instagram @kearnsandvalentine.